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MSI

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MSI Vision

Profile

As a world leading gaming brand, MSI is the most trusted name in gaming and eSports. We’ve dedicated countless hours and committed numerous resources to the eSports community to support the world’s most aspiring and best gamers and use their knowledge and expertise in our products in return. MSI integrated all gamers’ aspirational functions in its gaming rigs, eliminating the tedious trial and error by themselves and pushing the performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry!

Dedicated to gamer-driven innovation, MSI leverages its remarkable R&D strengths to craft top-notch, well-acclaimed notebook PCs, graphics cards, motherboards, and desktop PCs. Now, MSI GAMING Series receives gamers’ unanimous acclaim and the Pro Series has an excellent reputation for quality and durability. All these distinctive products have made MSI a forerunner in the high-end market. Also adding to the lineup are cloud servers, tailor-made IPCs, intelligent robotic appliances and human-centric vehicle electronics that further demonstrate MSI’s strengths and endeavors in artificial intelligence, commercial and IOT(Internet of Things) markets. 

But only technology doesn’t make a gaming brand. MSI sponsored more than 20 professional gaming teams worldwide and has a deep bond with millions of gamers and fans. For these professionals as well as the tens of millions of gamers that watch professional eSports online or through live events such as DreamHack and PAX, MSI has become a familiar face. Through our own gaming tournaments, MSI MGA (Masters Gaming Arena), we’ve created a global stage and numerous opportunities for amateur and professional gamers to prove their worth.

Vision

All gamers will enjoy breathtaking gaming experiences and be armed with dominant weapons that pave their way to victory.

Mission

MSI GAMING is committed to providing gamers with innovative gaming rigs and an open community to share collective gaming wisdom.

Identity

The MSI GAMING Shield's red, black and silver design signifies the resonance of gamers passion and enthusiasm(red), innovative technology(black) and continuous profit (silver). Accentuated by the dragon, the shield is a symbol of power and constitutes the MSI GAMING Identity System.

Brand Story

As a world leading gaming brand, MSI keeps raising the bar in design and innovation of its GAMING Series products and has been a long-term sponsor of global eSports teams. Outstanding teamwork of MSI's senior R&D staff and professional gamers culminates in the creation of every MSI GAMING product.

At the core of MSI's innovation remains an unwavering commitment to provide Top Player with Top Choice products. Apart from its partnership with more than 15 pro-gaming teams around the world, MSI is also an active participant in international gaming tournaments and the host of MSI MGA (Masters Gaming Arena, a world-renowned gaming event. Thrilling in quality and performance, the MSI GAMING Series has proven to meet the most demanding tournament needs, bringing out pro-gamers’ best performance and leading them to one victory after another in the global eSports scene. All the above accounts for dominant eSports teams' and professional gamers’ trust and decision to choose the MSI GAMING Series that helps them achieve more in their quest for world championship.

More than a pioneering gaming brand, MSI is a trusted partner for customers to rely on, whether they are out in the competitive gaming scene, embracing their digital life, or anywhere in their world.

 

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